The other big thing that came from Atlanta was a Headband Bonanza. I walked away from Saturday and Sunday in Atlanta with a total of 9 headbands (3 orange for finishing 3 laps, 2 black and orange 10X, 1 pink 7-9X, 1 yellow 4-6X, 1 blue 3X, and 1 green 2X), and was promptly asked "Where are you planning on putting all of THOSE?" by my wife. I've got them all in a bag, along with my race numbers and shirts, and I'm trying to figure out what to do with them. I may have to shove them in the back of a drawer, if I don't come up with something soon.

something that relatively few other people have done). I'm not motivated to run Tough Mudders for recognition (my Mudder Bruddas provide me enough of that, thank you), but public recognition for accomplishments can push people forward. Having Start Line Sean ask you to stand up and have everyone recognize you can make you feel special. Hearing people recognize the 10X headband while you're running and whisper "Do you see that? You know what that headband means, right?" to their fellow runners makes you feel as if you're doing something impressive. Stepping up to the Mudder Legionnaire sign-in table and have the volunteer see a double digit number next to your name, have to go searching for a headband, and ask to shake your hand, are all pretty surreal events. Everything in the experience (at least at the higher levels of headband) seems intended to make you stand out as special. If you are motivated by that recognition, it will definitely feed your ego (and I'll admit that it was cool to have people ask if I'd really run more than 10).
Second, it makes it much more obvious that you have a responsibility to others on the course. The fact that you've been "marked" as special means that you may start to feel like you have to earn that recognition. I found myself talking about the intricacies of the course with my fellow mudders and giving them pointers about how they could succeed. I found myself standing waist-deep in the mud at mud mile and offering to lift person after person over the walls - all the while waving off any suggestion that it was "my turn next." I stood at the top of Everest (which, by the way, seemed to be the easiest Everest I've ever confronted at at TM event) and help as many people succeed as I could. Granted, whatever made Everest seem "easy" meant that there weren't all that many people who were failing on their attempts, but there were a few - and I felt like helping as many as I could. I would consider myself a pretty normal guy. A guy who is willing to help others when they need it. A guy who has empathy and will stop to ask if you're okay when I see you have a leg cramp. A guy who will give pointers if asked. But this was different...I felt the responsibility of the badge, and I think that is what TMHQ was hoping for.
If we want educational badge systems to work that way, we have to make it difficult to earn the badges, but worth the effort. Also, we need to make it public that the effort is being recognized. We can't simply give everyone a badge for attendance, and expect that badge to motivate anyone. We all want to feel special, and as much as we may say otherwise, feeling special makes us want to continue doing whatever it was that made us feel that way. We can leverage that in education, but only if we do it the smart way.